Articles
Articles by Gary O'Toole
Articles from Gary O'Toole, founder of Ratiom Agency, on WordPress web design, small business website design, local service business website design, and custom WordPress web design for local businesses.
WordPress Web Design
What I've Learned Building WordPress Websites for Local Businesses
Gary O'Toole of Ratiom Agency shares lessons from 20+ years in digital marketing and what that means when building WordPress websites for small businesses.
Local Business WebsitesWhy Local Service Business Websites Fail to Generate Leads
Gary O'Toole explains why small business websites fail to convert - from unclear positioning and weak trust signals to mobile friction and missing calls to action.
Ratiom AgencyWhy I Started Ratiom Agency
Gary O'Toole explains why he started Ratiom Agency after years in digital marketing and paid media - and why he focused it on affordable custom WordPress web design for local service businesses.