Gary O'Toole

Ratiom Launch

Founder

Gary O'Toole is the founder of Ratiom Launch, a human SaaS review service for SaaS and MicroSaaS founders. He reviews positioning, landing-page copy, UX, conversion friction and launch priorities, then turns the findings into a clear, practical action plan.

MediaMint

Digital Advertising, CRO & Team Lead

Gary spent more than five years supporting one of the world's largest digital advertising platforms through MediaMint. Working across Shopify stores, ecommerce brands, tech products and paid-media accounts, he reviewed websites, ad accounts and conversion paths while helping advertisers improve performance through practical recommendations. In his later years there, he co-led a team of 26 across Europe and South Asia and contributed to quarterly business reviews for senior platform leadership.

Alore CRM

Agency Evangelist

Gary supported growth and adoption initiatives for a SaaS CRM platform, contributing to positioning, content, outreach and marketing strategy. The role deepened his understanding of founder-led SaaS acquisition, CRM workflows and marketing automation.

Sociocaster

Brand Ambassador

Gary worked on content creation, community development and product awareness for a SaaS social media platform, helping grow adoption and engagement among digital marketing professionals across multiple markets.

BM Soho

Director of Digital Development & Ecommerce

Gary led digital and ecommerce development for a specialist music retailer and distributor. Responsibilities included site improvement, ecommerce optimisation, product merchandising, checkout-flow improvements, content and online growth initiatives.

Crazy Beat Records

Ecommerce Operations

Gary worked within a busy ecommerce retail environment managing catalogue content, merchandising, online customer experience and day-to-day ecommerce operations. This role provided hands-on experience in how product presentation, usability and trust affect online sales.

Fullstack Marketer

For more than 15 years, Gary worked independently across digital marketing, paid advertising, ecommerce optimisation and conversion rate optimisation. Starting in London, the work included Shopify and Magento stores, landing pages, checkout flows, Google Ads, Meta Ads and content, later expanding further into SaaS, MicroSaaS, founder-led products and several software tools of his own.