Gary O'Toole

Ratiom Agency

Founder - Freelance WordPress Web Designer

Gary O'Toole is the founder of Ratiom Agency, a custom WordPress web design service for small businesses and local service businesses across the US. Five-page WordPress websites, mobile-first, conversion-focused, delivered in 14 days for $997. WordPress website design, copywriting, contact forms, and basic local SEO. No templates. No retainer.

MediaMint

Digital Advertising, CRO & Team Lead

Gary spent more than five years supporting one of the world's largest digital advertising platforms through MediaMint. Working across Shopify stores, ecommerce brands, tech products, and paid-media accounts, he reviewed websites, ad accounts, and conversion paths while helping advertisers improve performance through practical recommendations. In his later years there, he co-led a team of 26 across Europe and South Asia and contributed to quarterly business reviews for senior platform leadership.

Alore CRM

Agency Evangelist

Gary supported growth and adoption for a SaaS CRM platform, contributing to positioning, content, outreach, and marketing strategy. The role deepened his understanding of founder-led acquisition and what makes a small business website generate leads rather than just exist online.

Sociocaster

Brand Ambassador

Gary worked on content creation, community development, and product awareness for a SaaS social media platform, growing adoption among digital marketing professionals across multiple markets.

BM Soho

Director of Digital Development & Ecommerce

Gary led digital and ecommerce development for a specialist music retailer and distributor - site improvement, ecommerce optimization, product merchandising, checkout-flow improvements, content, and online growth.

Crazy Beat Records

Ecommerce Operations

Gary managed catalogue content, merchandising, online customer experience, and day-to-day ecommerce operations in a high-volume retail environment. This role provided hands-on experience in how product presentation, usability, and trust affect online sales.

Freelance WordPress Web Designer - Independent

For more than 15 years, Gary worked independently across digital marketing, paid advertising, ecommerce optimization, and CRO. Starting in London: Shopify and Magento stores, landing pages, Google Ads, Meta Ads, WordPress web design, small business website design, local business website design, and several software tools of his own.